🦕 When a font is released for the first time on Google Fonts, or if it benefited from a major upgrade, we will tweet to promote it from @googlefonts.
In order to tweet about a new release, Google Fonts requires 2-3 expressive images different from the ones used in the README file, which usually correspond to a sample image with a different size. If the Family is variable, an animation is welcome. See this tweet as an example.
Table of contents
What the designer should provide
- Both the images and the source files of the images should be included in the promo folder under the documentation dir.
- The promotional images should be following the Google Assets Figma template. If the project is commissioned by Google Fonts, this is mandatory. Otherwise, it is a kind request for our preference.
- If the font was designed for a particular script or language, some localized text should be added addressing the respective script or language.
- Authors’ names will be included, preferable by tagging them. Person tags can be provided in the README.md or a .txt file in documentation dir.
- Please provide a compilation image plus one for each family when a project includes many sibling families. According to the project’s complexity, we would decide on the strategy to promote them either as a set or independently.
- Type of release: New font (”New font!”) / Upgraded Font (“Good News!”).
- Font Name and tag to author.
- Key aspects of the font (axes and ranges included or special features).
- Link to family on Google Fonts.
- Link to a mini website if available.
The person onboarding the project will collect images from the documentation directory, include them in a drive folder, write a little tweet according to a simple template, and then it will be reviewed and published when the font is released on the live server.